The Semrush Content Marketing Toolkit is a one-stop solution for in-house marketers, agencies, and small business owners. At the end of 2021, Semrush launched a new ad campaign to spotlight these powerful content marketing tools that help to enhance online visibility, drive more ROI and organic traffic, and outplay the competition.
The Concept The modern content marketing landscape is a highly competitive and dynamic playground. Thousands of content marketers, bloggers, and business owners strive to capture limited audience attention. The main idea of the campaign’s creative concept was to visualize the world of content marketing as an intense, dynamic race that can only be won with the best marketing tools and technologies.
The Team
Anton Leshinsky → account lead
Eugene Moskalev → producer
Dima Zilpert → creative direction, copywriting
Sergey Sadowski → art direction, supervising, modeling
Anna Yashina → colorscript
Anna Yashina → colorscript
Denis Makeev → modeling, shading, lighting, compositing
Georgii Adamiia → lead animation, rigging, editing
Eldar Kasumov → animation
Eldar Kasumov → animation
Maria Kurochkina → FX animation
Elizaveta Ditkovskaya, Anastasia Leva → background & assets Illustrations
Elizaveta Ditkovskaya, Anastasia Leva → background & assets Illustrations
Lesha Gorbunov → key visual concept
Gregory Besedin → video marketing lead
Daruma Audio → sound design & music arrangement
Semrush Creative Agency, 2021
