The concept of developing a logo and product line for a healthy food company vitafit
A task. To develop a logo and design for 4 product lines under the VitaFita brand.
Positioning. Delicious healthy foods: sugar-free desserts, herbal teas, cereals. It is suitable for vegetarians and for people leading a healthy lifestyle, doing sports
Target audience. Girls and women over 20 years old, leading a healthy lifestyle.
Mood. There should be an association of purity, naturalness, freshness, usefulness. A sense of exclusivity.
A wish for the logo. Font or combined, reflecting the values of the brand: environmental friendliness, ethics, vegan, taste and benefits.
2 variants of the logo are offered. The first one is more refined, smooth, suitable for a female audience.
The second one is stronger and more suitable for an audience engaged in sports. The second option was agreed.
The second one is stronger and more suitable for an audience engaged in sports. The second option was agreed.
Project colors.
Packaging design for a protein bar. Flowpack
Cereal packaging design. Box
Packaging design for tea with additives. Doi pak
Packaging design for jam. Tube
