Finisterre: Devonshire Rum
A brief to rebrand the clothing company Finisterre as a local South West Rum company; marketing rum to teenagers/young adults.
The various colourful designs aim to reflect the oceans synonymous with Devon and Cornwall thereby also reflecting the company's roots. There is a subtle hint towards piracy as well without leaning into this trope too much. The various designs and colours stand out from traditional rum bottle designs in order to appeal to the target audience.
