American Geophysical Union (AGU ) Thriving Earth Exchange (TEX) Branding & Sponsorship Package
Project scope included branding, messaging, creative direction, design, and production.
Printed materials include: presentation folder, brochure, one sheet, letter, and postcards.
Brand Keywords: Diversity, Local Impact, Global, Community, Exchange, Scientific Research, Scientific Applications,
Brand Tone: Documentary style photography, clean, clear, energetic
Brand Style Guide and Image Library:
Photography: Documentary style photography of global locations which show hazard disasters, climate change, natural resources limitations, and community. Vibrant and visually compelling photographs of four fundamental areas of the geophysical sciences: atmospheric and ocean sciences; solid-Earth sciences; hydrologic sciences; and space sciences.
Vector Art: Brackets and squares contain key messages as they connect to dotted squares within areas of emphasis in photography.
Color Palette: Spot colors work with four color photography. Spot colors are vibrant apple green, crisp black, and clean white.
Typography: Myriad Pro
Marketing: McKinley Advisors
Creative Direction and Design: Francheska Guerrero, Unfolding Terrain