APP-SCALE ACADEMY by Google Play
Google's ad for the AppScale Academy is a CALL FOR ENTRIES film for app developers
Google's ad for the AppScale Academy is a CALL FOR ENTRIES film for app developers
to apply for the programme.
But we made it differently than any "Apply Now" film!
We took a different point of view of the long days and late nights of App founders,
startups and developers!
A top view!
startups and developers!
A top view!
Indeed! The entire film was shot from a top view. Which means the actors performed
'head & hand-acting' as most of the time their faces were not visible.
This meant 12 hours of performance without barely looking at the camera.
'head & hand-acting' as most of the time their faces were not visible.
This meant 12 hours of performance without barely looking at the camera.
The leitmotif in the film is a work table - thats actually a giant smart phone.
And the visualisation runs entirely from a top view. With real people working over it.
The cast walk in and out of the frame but the phone table remains constant
occupying centre of the frame.
And the visualisation runs entirely from a top view. With real people working over it.
The cast walk in and out of the frame but the phone table remains constant
occupying centre of the frame.
