About the project
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Inspired by the ideas of ethicists such as Peter Singer to commit to donating a large proportion of their income to effective charities, Giving What We Can is an organization and a growing movement launched by Oxford philosopher Toby Ord with a focus on effective altruism - The idea of using evidence and reason to figure out how to best use the resources we have to help the ones around us.
Giving What We Can helps people like us look for causes that need our attention and the right charities to donate to. As part of their rebrand process, we were approached by the team at Giving What We Can and their agency Hypercube to create this video communicating their mission and why they exist.
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Credits
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Production Agency: Hypercube
Creative Direction: Raag Raisinghani
Project Management: Paul Wong
Writer: Jody Hatton
Storyboard: Veronika Vieyra, Saloni Ramteke
Illustration: Ilona Rybak, Saloni Ramteke
Animation: Vadim Luks, Maxim Tleubaev, Alexander Tumanov
Music & SFX: Dmitry Novozhilov
Voiceover artist: Rupert Wycliffe-Taylor
