This is an independent project that tries to show our posture about the way most people of the world sees Colombia Using our talents on copywriting and graphic desing we created this posters inspired on eye chart tests to invite people to check themselves based on the way they think and see our country.
There’s no brand behind this, just a group of people trying to create awareness about the most important brand of all… our identity.
If you want to see us,
take a second look and see us properly.
Copywriting: Esteban Rios - Stephanie Rumierk
Art direction: Diego Pinzón - Manuel Gálvez
