SABER
— RAISIN

We were faced with the task of expanding this limited functionality. The need to visually display the difference between the types of raisins, demonstrate the grape variety from which it is produced, and create an image of a natural, environmentally friendly product of high quality, has led to the emergence of colorful and bright packaging. The main elements of the design were a landscape with a vineyard receding into the distance against the backdrop of mountains on a sunny day, a ripe bunch of grapes in the foliage and selected raisins in a snow-white bowl in the foreground. To enhance the difference between GOLDEN and SULTANA, the top flaps of the corrugated boxes feature scattered raisins of the respective variety. The dense dark green color combined with the bright light green color gave the packages the right image of a product grown naturally in an ecologically clean region. Laconic, easy to read and positively perceived TM took a worthy central place.



TASK:
• ​​​​​​​ ​​​​​​trade mark design
• ​​​​​​​ style-forming and one regular packaging design

CLIENT: SKY LEVEL DIS TICARET (Turkey) 2021



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Raisin «SABER»
Published:

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Raisin «SABER»

Published: