SAROUTE
corporate identity
Saroute is a diversified company that primarily focuses on traffic signs, road safety equipment and road maintenance. Its team is made up of professionals who constantly follow new trends and apply innovation. Thanks to it, the company manages to continuously progress and be a leader in its segment. We had to incorporate these core values and activities into our brand identity and marketing strategy. When redesigning the logo, we opted for a minimalist design with more conservative dark colours. We chose a modern typeface that represents innovation and precision. We incorporated a "plus" sign in the logo, contrastingly underlined in red to represent progress. We applied the logo to all company printed materials, for which we prepared specific graphic designs. We highlighted the designs of business cards and printed materials with red, which is a typical brand hallmark. We decided to support the corporate identity with promotional items - pens with a distinctive design. As part of the graphic design, we prepared the design of stickers for deliveries and the visualization of a wall with a backlit logo. We provided the client with our photo and video studio services. We used the materials produced as part of the marketing strategy to support the corporate identity and promote the company's core activities.
