Yijing Mao's profile

Brand Publication Editorial and Cover Design

The print is a self-publication from Seesaw Coffee, a leading specialty coffee brand in China. The goal of the paper is to connect people by exploring different lifestyles and contemporary culture through coffee. 

For art direction, I wanted the stories to really stand out and inspire people, combining fun and strong visuals. Reading this print, you will feel joy, sentimental and easy. If it provokes any feelings, I think it is a success. 
Brand Publication Editorial and Cover Design
Published:

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Brand Publication Editorial and Cover Design

Published: