Better Together

I was initially brought in to add a more compelling narrative thread to a work-in-progress report and ended up acting as the lead author. I wove in client stories to make the report more relevant to the intended audience and finessed the product copy to cover values and benefits rather than features and capabilities. 

This was a highly collaborative effort with more than 30 stakeholders across many lines of business. In the end, we co-created a totally fresh, new approach that was part white paper, part marketing brochure.