Zero 100 Zero
We calculated that the Camaro's newfound speed, control and stopping power, enabled it to go from 0 to 100mph and back to 0 in exactly 313m. Which turned out to be over 100m less than the Mustang and nearly 180m less than the Challenger. We created a live stunt with a goal to set a benchmark for how real performance vehicles should be judged. Not just raw speed, but the perfect combination of brains and brawn.
We took the Camaro SS to the iconic Skydive Dubai runway. Measured exactly 313m back from the edge, hired an incredible stunt driver, got a world famous Top Gear director to catch it all on film, aimed the Camaro at the watery finish line and stepped on the gas. Before the stunt launched online, we created a socially led teaser campaign to whet people’s appetites. The main video was uploaded on the ChevroletArabia YouTube channel and supported by some innovative digital, print and social elements to create awareness and to tell people that the “Fittest had arrived”.
The teaser videos saw over 500K views in the first few days. Our stunt video has been watched over 3.2 Million times since the launch. The social sphere blew up and to date, the stunt has even been aired in Chevrolet Markets across the globe from India to Ecuador and continues to gain support and views to this day. All of this resulted in an average increase of 1,400 new visits each day to the Chevrolet Arabia website, leading to the Camaro being completely sold out!
