The official lyric video for the single.
I helped indie musician Triple D properly debut his first single - cover art, music video, merch, and trailer - all without the aid of a label.
Triple D wanted an aesthetic that captured the attitude of the song, but it was also important to him to start using themes he would want to be present in all of his brand identity, namely roses and the color burgundy.
Using this as a jumping off point, I decided to create the lyric video first. That way the cover art and merchandise would reference that world. This let Triple D present his music not as just another single but as its own creative universe that new fans could explore. I then created a teaser trailer so Triple D could announce the release date with style, helping him build buzz on social media and give his incredible music the polished delivery it deserves.
Part of the official merch - a classic embroidered snapback quoting some of the more popular lyrics from the song.
Teaser trailer for the single release date.
Services
Direction
Motion Graphics
Graphic Design
3rd Party Assets:
Digital Curio
Heritage Type Co.
