Designing is not just about working on the graphics of a piece, it is about thinking at all levels about what is being created.
In this case, Nespresso needed to make a Christmas greeting for its workers and collaborators. Three different models and few units, as they accompanied an exclusive gift from the brand. A fact that evoked a digital printing.
In order to maximize the results in digital production, it was strategically decided to use two quality papers to glue them together and thus give more thickness and presence to the piece. A paper was chosen for the face, which also provided positive brand values, such as the 100% recycled Arjowiggins KeayKolor Camel paper. And on the back a Conqueror Wove High White.
