This senior capstone campaign is centered around the revitalization of the Lantern House Motel. Located in Great Barrington, MA, as part of the Berkshire County area, the clients wanted to turn the motel into a destination wedding spot. From a new identity, to updated rooms, to newly established wayfinding, the Lantern House Motel received a full rebranding campaign. The goal was to have the new identity system reflect an upscaled Mid-Century Modern aesthetic while remaining dignified and charming. The rebrand also took inspiration from the beautiful scenery of not only Great Barrington but also located around the Lantern House Motel property.