Client: PBA Music Label and Film City
PBA Music Label, a prominent player in the Indian music industry, specializes in creating outstanding Marathi musical pieces. For their track titled 'Vitthala Vitthala', I was tasked with capturing the essence of the behind-the-scenes magic.
Client's Vision:
Crafting an engaging behind-the-scenes narrative that not only elevates the song's promotion but also showcases the picturesque film city where it came to life.
Crafting an engaging behind-the-scenes narrative that not only elevates the song's promotion but also showcases the picturesque film city where it came to life.
Challenge:
Creating a vibrant story to capture the fun crew members had during the shoot all while delivering a cohesive message to potential clients about the film city's offerings.
Solution:
To hook the audience from the very first frame, video starts with voice of the director saying "Roll-Camera, Rolling, Sound". This instantly creates curiosity in the minds of viewer as the director remains unseen while his commanding presence can be heard through audio. This stylistic choice effectively sets the video's tone as an insightful behind-the-scenes experience.
Tools Used: Canon M50, Nikon Z50
Premiere Pro, Adobe Photoshop.
Results:
This video was uploaded on YouTube, and was viewed by 4,800 people, all achieved organically, without running any social media ad.
Videographer: (In alphabetical order)
Jayesh Gore
Vikas Nemane
Editor: Vikas Nemane
