L’Oréal Paris had the goal to show that being a woman transcends the body, which is why the brand was broadcasting a message about the fight for feminine freedom in all its expressions by presenting the story of Valentina Sampaio of Brazil. The brand helps Valentina, the first trans woman in the world to represent the brand, to prepare herself to take a photo for her new ID, that will officially reflect her feminine identity.
With "My First Women's Day" I was shortlisted for Cannes Lions and won the following awards:
The One Show, Clio, El Sol, El Ojo, FIAP (including GRAND PRIX - 2016), The New York Festivals, #Femvertising, ABP, CCRJ, CCSP, Wave, Effie LATAM & Effie Brazil. IPG’s Diversity Award - Campaign of the Year 2017.
With "My First Women's Day" I was shortlisted for Cannes Lions and won the following awards:
The One Show, Clio, El Sol, El Ojo, FIAP (including GRAND PRIX - 2016), The New York Festivals, #Femvertising, ABP, CCRJ, CCSP, Wave, Effie LATAM & Effie Brazil. IPG’s Diversity Award - Campaign of the Year 2017.
Agency: W/McCann Brasil
Creative Director: Viviane Pepe
Copywriter: Sabrina Villar / Renata Raggi
Art Director: Leônidas Pires / Juliana Senra
Creative Director: Viviane Pepe
Copywriter: Sabrina Villar / Renata Raggi
Art Director: Leônidas Pires / Juliana Senra
