IOW 300.2 Corporate Identity

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IOW 300.2 Interpretive Thinking: Corporate Identity

Project Brief

In this journey each student was required to develop an original corporate identity inspired by an unusual commodity and context that each person has been assigned. This required a deep dive into the findings and research of the context and commodity to ultimately create an appealing corporate identity. I was assigned the commodity of wooden toy that are inspired by the context of The Lost City of Atlantis.

Deliverables

Final Mood Board

Final logo and slogan

Style guide

Patterns

Illustrations

Textures

Design Strategy

Hidden - Lost can be found, a real life treasure hunt for the unknown City of Atlantis. The mysterious myths and stories told of Atlantis has create this fantasy wonder of adventure and travel. Based off the research of Greece, myth and stories about Atlantis and its creature as well as movies based off of Atlantis the perfect mystery surrounds the wooden Rubik's cubes that contain objects of great value to Atlantis.

Through the scope (Mood Board)