Brief:
A self-project on creating brand identity and collateral for a Landscape Designer, Mike Weed. The brief was to create a minimalist yet chic design with a dark theme for the personal brand.
Objective:
We have developed a brand identity that enables effective communication at all points where the clientele of the brand shall interact by building consistent tones and manners on various brands' assets such as logos, colors and graphic motifs.
The characteristic of the brand identity is that it has been developed keeping in mind the edgy shapes of the buildings as well as the free-flowing shapes of the flora & fauna of the various urban landscapes.
As for the color scheme, the use of the gray suggests the concrete structures and the black gives out the classy look.
Thank You!
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