NOMENCLATURE  +  BRAND ARCHITECTURE  +  IDENTITY DESIGN  +  WEBSITE 

" We want to be sustainable living what Amazon is to everyday life. At the same time, we want to create an e-commerce platform that is as much a repository for valuable and reliable information, as it is a marketplace."

Background
The brand wanted to drive conscious consumption with the vision to make sustainable living global and aspirational. The aim of the brand was to activate, nurture and sustain a value chain of artisanal products that has global appeal and are responsibly crafted.

Insight
The value of an artisanal product goes beyond the tangible aspects. It is ‘the inherent nature of an artisanal product that kindles a connect between the buyer and the maker’ and leads to a journey of exploration on various aspects - process, maker and impact creating a heightened sense of emotional value.

Strategy
How do we not just sell the products, but instead create connect with consumers through great products - products that are meaningful, products that create impact.
Don’t just market the product, market the ecosystem behind the product.