The basic idea for the exhibition-design of the stand was the brand communication from the product’s perspective. The concept personalize and emotionalize the product itself. The product tells” its story”.

The large 3- dimensional  graphic wall is the visual communicator and it is the eye catcher of the stand. On the wall the product is introduced to the visitor, presenting content and visual impact.

This great gesture and the strong impact underline the position of Apeal and its importance with the big 4 member companies.
 

The main topic „sustainability“ is transferred consequently to the entire concept and into all selected materials and details. The floor and the counters made of natural material stand in contrast to the rather technical products and they create a smart atmosphere in the stand. The overall stand impression is not cold and is close to the visitor.