Rajni Aruna's profile

NATURE MAJESTIC (Resort Wear)

MATERIALS

At first, we decided to make this collection using Lenzing Tencel™ , as Tencel™  is very popular in these kinds of garments due to its properties. But further, while making the sample, I realized that this fabric has unique properties called fibrillation (which I have mentioned in fiber study), which cannot be controlled in Natural processing. We made a sample in Lenzing Ecovero™ , and the result was excellent. We realized that as we are going for natural dyeing processing, ECOVERO™  will be the best for many reasons. 
Eco-responsible Viscose derived from sustainable wood pulp, coming from certified and controlled sources, has all the good properties of cotton. 

Why Lenzing Ecovero™ for this collection?

Environmentally responsible and have a low environmental impact
Versatile – it blends very well with other fibers
Breathable
Drapes well
Excellent color retention
Highly absorbent
Very smooth
It does not trap body heat
Relatively light
Soft and comfortable
Inexpensive
No static builds up
BAGS
Footwear

Future Direction

This collection is best suited for Premium and luxurious brands.
Sustainability is the key point of this collection, from fibers to the end-product, everything used, and every step taken to make this collection is eco-friendly.
Brands like MAGA, Runway Bicycle, Ka Sha, Doodlage, Mantra, Grassroot, Bodice, Nicobar, Soham Dave, the label KALEEKAL, Bhu: sattva, Behnu, etc. are mostly in sustainable fashion and does promote the eco-dyeing system.
This collection can also aspire mid-segment and value retail brand, where instead of natural dyeing can go for the process, which is less harmful to people and nature. 
NATURE MAJESTIC (Resort Wear)
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Owner

NATURE MAJESTIC (Resort Wear)

This resort wear collection was developed using Lenzing™ Ecovero™, Eco-responsible Viscose. All approaches taken to develop this sample is natur Read More

Published: