Practice brief from Briefbox.

Brief:

The first designs are my favourite (pictures one and two -- there are slight variations between them). I used the font 'Bulky Pixels' because I thought it nicely complemented the geometric forms found in a lot of Peruvian patterns, many of which are made up of squares (although if I were to do it again, I would have focused on triangles as the main shape instead of squares, as they're more common). I used minimal icon-style llamas. The star of the show in this is the brightly coloured patterns -- in a saturated market of wine, you want something that will make you stand out in a supermarket setting. The bright colours and bold pattern would do that, and I think the boldness is also a nod to the wine type.

The other designs (pictures three and four) were my 'wild card'. I thought I would base the design on a photo of a wonderfully sassy llama I found from Paul Fuentes and flip it upside down to achieve the 'tipsy' reference. I incorporated the geometric Peruvian patterns around the side, but this time as the secondary element of the design, with the upside-down llama featuring as the primary component. I extended the light blue background of the picture to fit the whole label; while it's not a colour you'd traditionally associate with Peru, I don't think this matters given the other elements provide that reference.

The last designs, above, were other variations I made. I like them, but not as much as the first two designs. They were just me riffing off the first design and seeing what else I could come up with.

Let me know which your favourite is!