Wayfinding Design

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Wayfinding and Spatial Design

Project Brief

Create a successful and effective wayfinding system for the Javett-UP Art Centre in the form of exterior and interior signage. The design of the system needs to be conceptually appropriate, functional and accessible to the diverse target audiences.

Technical Specifications

1. The signage needs to be inspired by elements of the art centre

2. The signage must be engaging but must not distract from the art works

Deliverables

1. Style guide (typography, colour palette, iconography, shape, textures and site-inspired elements that informed your identity)

2. Wayfinding orientation map

3. Regulatory Icons

4. Exterior identification signage with mockups

5. Interior identification signage with mockups

6. Information signage with mockups

7. Brochure with mockups (include information about the gallery as well as a map)

8. Vertical narrative presentation

Design Strategy

My strategy was to take references from the actual spaces in the gallery itself and let the signage echo them. By making the signage look like the site, it helps the viewer remember what the space looks like when they first see it. I used bright, modern colours and sharp angular shapes that echo the angular architecture and applied that same mindset to my iconography. The signage itself will be made from flat metallic pieces layered on top of each other. I paired the flat designs with a simple, bold font.