The ASK: To create a digital campaign that showcased Tanishq's range of engagement rings and capitalise on campaign thought. The following are a few digital ideas for the same campaign.
Digitally Transform The Ring
TELL A STORY THROUGH THE SITE
The Insight: The moment ‘It rings true’ is also unique to every couple and sometimes comes with a beautiful relationship story.
The Idea: The Story Behind The Ring: Showcase heartfelt real customer stories alongside products.
The Execution:
.Through Encircle Data and in-store customer registry we gather the stories of customers who have purchased an engagement ring and their story.
.The same are turned into short videos that will be featured along select products on the ecomm-site.
