We often forget that great social media content tends to happen in real life and is shared online. Creating simple, remarkable ideas - Ideas that people will talk about and share - is half the battle. While great deal of our day to day work on Samsung Mobile was adaptation of global campaigns for social platforms, we did get to pitch lots of out-of-scope ideas.
So here's a couple of fun, high-impact activation ideas we presented for the feature-driven Note 9 launch campaign. Dissapointing battery life? Slow charging? Lagging downloads?- Your old phone troubles are a thing of the past. If anybody has the scale to project onto the leaning tower of Pisa or build a full-sized power bank stone circle in a London park, it's Samsung.
Phonehenges would appear overnight in Parks around Europe, a week before the launch. And on launch day we would of course add the Samsung key-visual, and the punchline
Projection mapping an iconic building - we've all seen that before. But a fun, simple idea can still make a great point
There are 25 72-inch casts of Rodin's - The Thinker around the world. Finally we could reveal what he's thinking about - "why is my phone so slooooooooow?"
