The Good, The Bad, The Ugly
Inspired by the good side of bacteria, this identity reveals an untold truth about the importance and dangers of bacteria. The Good, the Bad & the Ugly exhibition held at the Wellcome Collection wanted a campaign that would educate their viewers but also imagine a world without the mighty microorganism. Visual elements brand a bright orange flare across the poster and invitation, revealing up close, the importance of how bacteria can influence a piece of metal.