The Tea Box | Loose Leaf Herbal Tisane Brand Packaging Concept
The Tea Box is an extraordinary Herbal Tea company that specializes in crafting organic, loose leaf herbal tisanes. The teas are carefully blended with healing properties and include unique flavor combinations, providing you with better health and revitalization.
Now, when it came to The Tea Box visual identity, I wanted to create something different. Instead of going for an elegant and feminine look, I aimed for a brand identity that would be fun, playful, and full of energy to captivate a youthful target audience.
To achieve this, I took simple yet bold typography and transformed it into playful waves. This design twist allowed the text to maintain its readability and ensure ease of reading on the packaging. I also introduced a striking contrast by using black against pastel colors, resulting in an energetic and youthful brand identity.
The Tea Box is bringing a fresh and exciting vibe to herbal tea, appealing to those seeking a vibrant and revitalizing experience.
