Regarding the pandemic situation, it seems like everyone in Indonesia miss the ‘original’ Ramadan. By capturing this feeling, we want to bring KFC closer to audiences during this holy month. What we need is just a reminder of how tasty KFC is in every Ramadan’s original occasion such as BUKBER (break fasting together), SOTR (sahoor on the road), and SUNGKEMAN with a 'twist' but the delicacy remains in this time.