MIB Incognito
With the global release of their latest blockbuster – Men In Black International, Sony Pictures India wanted to reach out to fans of the franchise. In India, millions of fans grew up wanting to join the Universe’s Most Secret Organization – The Men In Black. Sony Pictures India wanted to leverage this and create maximum user engagement and conversations about the movie. So, we wanted an innovative way to do that, keeping in line with Men In Black’s reputation for secrecy and advanced technology. Target Audience: People from metro cities who have grown up watching Men In Black since their childhood and aspired to join the organization. We targeted fans: * Between 18-30 years of age. *Residing in metro cities. * Grew up watching Men In Black. * Who are digitally savvy.
Won 1 Big Blue Elephants at the Kyoorius Awards! in Digital Marketing Category
