Handmade project about:

The thesis analyses the modernisation processes of Madrid's municipal markets, which
began with the start of the 21st century and have continued to our day. This transition
has followed very similar patterns to that of other markets around the world. The
restructuring has been comprehensive, transforming the markets’ functions and meaning
in urban environments. The arrival of this new gourmet tasting and food market model
has had different results according to the context, but has profoundly eroded the validity
of proximity and everyday as basic public criteria.

This study is based on detailed ethnographic work and a thorough documentary analysis.

Lettering process:

We have searched for many references to make these new labels that tell fundamental concepts in this study on the transformation of markets.

A process of manual work drawing some letters of classic and modern signs. In some cases, the work was complicated by having to make an intense search for letters that we did not know or even drawing some characters from scratch without any reference.