Xu Noodle Bar is a Restaurant based in Tilburg, The Netherlands. Run by a young and enthusiastic team, Xu asked me to design and develop a new Brand Identity that connects with their audience while maintaining a recognisable love for Asian Food and culture.
Xu launched their Brand in 2019 in both Tilburg and Eindhoven, The Netherlands. It's a family owned Restaurant with both founders having a big appreciation for Asian culture.
One of their favorite objects is a Lucky Cat. A symbol used in Asian culture for good fortune. Therefor, the brand was build around a noodle eating Lucky Cat mascotte that also serves as the main center piece for their merchandise brand called 'Send Noods'.
Client: Xu - Noodle Bar
Location: Tilburg, The Netherlands
Disciplines: Brand Identity
Client Review
"We appreciate the fast and clear communication and Jeffrey's ability to think with the client. We really liked working with him!"
We hired Jeffrey to design the Brand Identity of our Restaurant Xu. Within a short and intensive timeframe he delivered us a beautiful end product. From a Logo and Style Guide to a new Website and Packaging.
We appreciate the fast and clear communication and Jeffrey's ability to think with the client. We really liked working with him and looking forward to do more in the near future!
Remco & Kelly
Owners of Xu Noodle Bar
