The Indian aviation industry holds an average of 70% of South Asia’s total airline traffic. It is said to become the world’s largest by 2030. With most Indian airlines competing to offer low-cost travel to boost sales, there’s a major gap in the market for a premium airline service that caters to India’s elite & growing upper class.
Inspired by the Young Guns - a design series produced by The Futur, I decided to take up their branding challenge from Season 1. Here's a portfolio piece I created for an imaginary VIP-class sub-brand ‘Horizon’ by IndiGo Airlines.
BRIEF: Design a first-class airline sub-brand & identity for IndiGo Airlines.
Evaluation criteria:
Brand appropriate | Flexibility | Longevity | Luxury | Application
Stylescape for the aspirational user
Final logo
