Armin Hofmann: Trivialization of Colour — A Major Retrospective Exhibition
Advertising campaign and booklet for an exhibit held at The Power Plant in Toronto, ON
Objective: To demonstrate acquired typography, research and layout design skills through researching an influential graphic designer and propose a retrospective exhibition.
Approach: Influenced by Swiss designer Armin Hofmann, visuals and layout design stemmed from Hofmann's aesthetic and use of simplistic geometric shapes.
Deliverables:
• Research Booklet
• Pitch book
• Visual Applications
• Poster Designs: bus shelters, banners, exhibit wall decals
• Promotional product designs: buttons, t-shirts, tote bags
Samples of Bus Shelters and poster ad designs for promotional purposes.
