Mondelez Survey App
Click the link here to interact with the prototype on a browser for better user experience.
(Prototype made in Adobe XD)
This app was made on WeChat platform for Mondelez's product research purpose. It was an invite only B2B off-line taste event, people who went to the event are professionals in the food industry, their opinions weight a lot for Mondelez's market research.
The survey was chosen to do on WeChat platform because almost everyone has this app installed on their phone in China, it has a lot of flexibility and features for developers to use. People who intent this one day event don't need to install and uninstall any extra apps for this quick survey. It aims to collect data during their off-line new products taste event. When first start the survey, the app will ask user to provide their business information such as location, business type, company name, department, and the individual attendee's name, phone number and email address. Then if will leads to a product list page that showcase their offline products which are 11 catered drinks. The user can match the name and picture with the offline product while they are tasting along the way, they can also keep track of what they've tried as well. Each product will ask the user if they are satisfied with the presentation, if they would adapt this product into their own business and if they have any additional comments. When they submit the survey for each product, the product list page will indicate which product they've tasted.
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Team Member:
1 designer (me), 1 developer, 1 project manager
My role for this project:
Create user flow based on the purpose of this event. Design the interface of the survey app, used Mondelez's color and elements to make sure it matches their brand identity. Hand off the documents for developers to code.
Time:
2 day for the visual design
Result:
The client (Mondelez) are really happy about the look and the user flow of the app. It worked smoothly during their offline event. The data collected during the event was securely send to the client, no third party have access to their business information.
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Mondelez WeChat Weekly Subscription Posts
Banner Design
Click the the prototype below to see left or right buttons ( < 1/16 > ) for viewing the slides:
First mobile view is scrollable.
My Role:
Design their weekly WeChat subscription post. Create visual campaign banners and the rest content arrangements according to the brief provided. Make sure licensed fonts used are within their provided list.
Match theme and style for the post based on each product image they are promoting for the week. Create visuals for cooking steps based on their content for each product.
Upload design on their WeChat account server for client to confirm and then publish for their user's push notifications.
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Duration:
1 day for each recipe product post.
3-5 days (varies) depends on their special event post.
3 years in charge of their weekly post design.
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Result:
Each post matched mondelez's branding. All the posts design are consistent.
Paid attention to details. Content always deliver on schedule.
