A user centered project that explored how product design could facilitate parents to

make more varied and norm breaking choices of toys and play. Toys have distinct

gender stereotypes and enhance gender norms, which gives girls and boys different

prerequisites for their development.

moodboards for the card illustrations. the illustrations had to be stereotypical so parents and children easily could understand what the card was illustrating

from moodboard to a complete card

the packaging went through sketching on paper, in cibatool, in cardboard and in CAD

a fully functional painted 3d-printed model and printed paper cards. The project were selected to be shown at form & designcenters exam exhibition 2021