The Cut Back Wine Tax campaign was successful in engaging the audience to give momentum to an important political moment. The use of bright, fun and attractive graphics helped Wine Drinkers UK to make a real difference and, during a time of UK lockdown social content proved to be a popular and effective manner to convey our messaging. Using core elements from the existing branding I sought to design elements that would serve, highlight, frame and direct attention to various statistics and illustrations that were provided. The style proved popular with the client and remain unique to the brand providing good longevity of use.
