Today streetwear is heavily influencing skate and surf culture, sportswear, high fashion, stylish men’s clothing and the mass market retail industry.

Streetwear is about culture. It's not about clothing!!!

It is a bunch of fashion enthusiasts who aim to express individuality and show off style through streetwear, a fashion moment that combines elements of countercultures around the world with streetwear. 

Streetwear, to me, represents life. When I wear clothes related to streets that make me feel more…creative, more interesting, stronger, complicated — that’s when I feel the most alive, the most engaged with the world. Changing a wardrobe is the quickest route to feeling like everything is new again, that anything is possible. So the purpose of streetwear is to make you feel alive and present. I hate it when people get too philosophical about Streetwear, but this is the truth!”