PAAKIZA PERFUME
Paakiza is an Urdu word which means - PURE
The objective of the campaign was to showcase how beautiful a packaging becomes when it is done with the help of scripts. How different it can look when there is use of scripts and how people can connect to the characters.
The alphabets were first purely calligraphy, then converted digitally to make the different flavors of perfume packaging.
COLOR PALETTE
PERFUME FLAVOURS
THANK YOU
