Content Marketing for USA TODAY
The purpose of this project was to market USA TODAY's local, subscription-only articles using a series of social posts. This was achieved by careful story selection, bold graphics, pull quotes and statistics.
The Story:
Courier Journal Investigation
El Mencho's American Empire
Mexican Drug lord's super cartel infiltrates U.S. small towns
This investigative article digs into the truth behind a Mexican drug lord's cartel, uncovering unthinkable violence happening worldwide. If these ads don't give you the creeps, the full story will!
The Story:
Tennessean
An oral history of how Nashville's music community rallied after last year's tornado
In March, 2020, Nashville was hit was a deadly tornado that destroyed thousands of homes, leaving Nashville in devastation. The music community came together to throw an all-star benefit concert just three days later, and raised over $500,000.
