Conference Handout JPD Financial - Concept, Design, Copywriting
I was hired to bring levity and light to a complex and often drab financial services product (accounts payable auditing). The concept was designed to be visually engaging while instantly communicating the company's value proposition.
I came up with the concept, wrote the copy, and worked with a designer to bring the idea to life. The client reported the handout was well received, helping them successfully engage potential clients in a competitive conference exposition hall environment.