This was a packaging & brand identity graphic concept I presented for a new pet brand specialized in all-natural hemp products for dogs. I proposed the name "The Woof" as an approachable, easy to remember and fun name together with the label concept for this first series of Hemp Dog Shampoo + Natural extracts.
This product was intended to be sold through very specific "low-price" retailers, and the challenge was to create a brand and packaging that would reflect high quality, uniqueness and natural ingredients.The concept defines how the product label can present different ingredients / extracts through the use of colors and dog breed imagery. It also combines a simple layout with distinctive shapes and colors that effectively communicate the product's selling propositions, ingredients and description.
