"new design" was a university project in which we had to come up with a logo for our own future design studio. Because we had to include something unique to ourselves, I chose play with the multi-lingual written form and pronunciation of the word "new", thus including a decorative element in the shape of a cloud. Inside it, there is the written form of the word "new" in the Armenian language which happens to phonetically sound like the word "cloud" in Romanian, both nationalities being tied to my lineage and so adding to the personal factor of the project.
