3rd National Clasified (Spain) Etiqueta News Awards 2021
Léxico is a young Sauvignon Blanc wine with Rueda Designation of Origin produced since 1990 by the López del Pedernal winery, based in Rueda (Spain).
The origin of its naming derives from the profession of the famous Valladolid writer, José Zorrilla, in addition to making a double reference to the oratory "fluency" that the drink produces in social settings. This concept related to literature corresponds directly to the design of the label and back label.
Although the front label aims to give it a twist through the aesthetic modernization derived from the overlap and the typography used, bringing it closer to a young audience, they have also wanted to maintain elements that are reminiscent of the classic: the monochrome image and the design editorial used in the literary layout.
