The project 'Albert County Apparel' has been very dear to my heart for many years. My goal was to create a design that could capture the simplicity, durability, ands timelessness of my home. 

Raised in New Horton, NB and Hillsborough, NB, I had always had such pride in the beauty. My branding is intended to compliment that. there is such detail in the beauty of the land I wanted a contrast, so I intended the simplicity of the design.

To capture the durability of the land and people I used heavy-set fonts purchased through the amazing Jeremy Vessey. 

Tradition, Loyalty, Strength are some key qualities of the people and the land, I wished to highlight this.