LOCAL

•

Year: 2020

Client: Local

Services: Branding

———— AN AUTHENTIC EXPERIENCE WITH OUR CULTURE

Local is a restaurant located in San Blas, Cusco. Proud of the diversity of our lands, they enhance the value of each ingredient through an experience that involves senses, emotions and soul.Cusco is one of the most popular tourist cities in Peru. For this reason, Cusco has a wide range of restaurants. But LOCAL is one of the few restaurants that has a genuine and natural food proposal. To start the project, we travelled to Cusco. This trip gave us the opportunity to learn more about the city, appreciate its cultural richness, and understand where the brand will be living. We skipped the touristic attractions and instead, we focused on watching the daily life of local and native people. We asked ourselves, how do we create a strong identity that respects the essence of Cusco? Moreover, how will the brand is going to be present without taking minimizing the gastronomic proposal? We developed a visual identity inspired by the elements and textures of everyday life, a tribute to the daily life of native people and their relationship with the culture, space and community.

That’s why we used different resources like market bags, fruit boxes, stamps; and objects that were easily looked over. LOCAL collaborates with the community and works with seasonal products. As a result, the brand has a variable menu. Reason why the brand’s collaterals had to be flexible, sustainable and easy to replace.