![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/925c7f121143081.62b3777b10290.jpg)
GOOD USE
Good Use came to Hatch to make their ugly produce-fuelled juice the belle of the fruit bowl. We built our cast of curious characters to celebrate their seasonal flavor varietals (without leaning into specific ingredients) and partnered with a phenomenal photographer (Annabelle Breaky) to bring them to life.
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eac328121143081.62b378c665a13.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6e710121143081.62a0eb7c63c87.gif)
The new packaging has been so successful, they recently launched in Whole Foods in Southern California. Turns out, it’s good to be ugly.
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/508435121143081.62a10fbd42da6.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/073045121143081.62a10fbd41c4e.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/428b73121143081.62a10fbd43f5c.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a5560d121143081.62a10fbd424c4.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f8da80121143081.62b378c666374.png)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96465a121143081.62a0f5fd4b92f.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/decc49121143081.62a0f5fd4a71e.jpg)
![brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ec347121143081.62a10fbd41406.jpg)