Client : Euphytose Nuit Bayer
Agency : Lola MullenLowe
Role : Copywriting
Come on, go to sleep. You have a presentation in 5 hours, so you need to be on top form. You can’t show up with dark circles and a terrible face; that would look bad. By the way, it wouldn’t be a bad idea to check that PowerPoint one last time. Maybe you could make some changes on slide 3, like adding a graphic? Enough! The PowerPoint is fine, you’re just overthinking. So come on, go to sleep. You have a presentation in 5 hours, so you need to be on top form. You can’t show up with dark circles and a terrible face; that would look bad. By the way, it wouldn’t be a bad idea to check that PowerPoint one last time.
Euphytose Night. Quiet your insomnias.
There you go, he is asleep. It hasn't even been 5 minutes. I don’t understand how it's possible to fall asleep that fast. Everywhere—on the train, the plane, the subway, in the car—he always manages to fall asleep while I’m here struggling. How lucky. Now I’m starting to overthink while he snores the night away. And he wants me to be in a good mood tomorrow. Well, if he didn't snore that loud, maybe I would be! Look at him, so peaceful.
How lucky.
Euphytose Night. Quiet your insomnias.
254 little sheep, 255 little sheep, 257 little sheep. No! 256 little sheep, 257… Who exactly said that counting sheep helps you fall asleep? And why sheep? Why not dogs, kittens, or koalas? Sheep are loud and smell bad. How exactly am I supposed to fall asleep by counting sheep? I should Google it. No, bad idea, keep counting sheep. Where was I, 200... Damn it, I lost count. 1 little sheep, 2 little sheep, 3 little sheep… Now I need to know. Ok, get your phone, search it real quick but do not look at anything else.
Euphytose Night. Quiet your insomnias.
