Logo for local caffe.
This logo was made for a local caffe. The owners of the restaurant, who are big fans of mountains, wanted to find mountain peaks on their logo that point to the top of K2 (the second-highest peak on Earth). Making a logo itself is a big challenge. On one side we had mountains and on the other side the city where the caffe is located. The new logo helped the local caffe stand out from the competition, which is quite large at the local level. The half-circle above the mountains is used as an association with the sunrise (morning), which is the most common time for drinking coffee. A cup of coffee is the link between the city and the mountains. The colors are combined so that they show elegance and at the same time relief. Shades of dark and light brown are the colors of espresso. The logo itself brought freshness and recognizability to this object. With the help of this logo, this local caffe has managed to play its brand, and most importantly, it has managed to increase its coffee sales.
