The heart of the spot is our ideas. These creative notions that are sometimes uncontrollable will be the key ingredient to crafting a lovable story. Our focus is our Hero Idea - Howard. He’s born into the world as most ideas are, simply “out of the blue” one day. He’s a curious fellow anxious to find his footing in this fast-paced world.

Client → Toshiba
Designer → Bruna Imai
Animation → Diego Coutinho